StarKist at 100

October 2017

This exhibit is closed. It was open in October 2017.

The StarKist at 100 exhibition dives into the 100-year history of locally-headquartered seafood company StarKist as it celebrates a century of innovation in the tuna industry.

This 1,500-square-foot exhibit showcases the history of StarKist with a historical timeline, videos, and more than 50 objects documenting marketing efforts, major brands and products, and the evolution of fishing practices.

A 44-foot timeline highlights key moments in StarKist history, including its start in 1917 by founder Martin J. Bogdanovich; the creation of charismatic brand icon Charlie® the Tuna, who swam into the hearts of tuna fans in 1961 and remains a fan favorite today; the introduction of new pouch packaging in 1999; and recent efforts related to responsible sourcing and sustainable management of fishing stocks.

Exhibit Must-Sees
  • A vintage Charlie® the Tuna costume;
  • Videos of early and modern StarKist commercials, featuring the famous “Sorry Charlie” catchphrase; and
  • An original glass-blown fishing float used by tuna boats.