Experience 150 years of the H.J. Heinz Company as part of the History Center’s new Heinz exhibition. Discover how the Heinz family business began with eight-year old Henry John Heinz selling produce from his mother’s garden in Sharpsburg and grew to a worldwide company with more than 5,700 products in 200 countries around the globe.
The History Center houses the largest collection of Heinz company artifacts and archival material in the world. The collection is beautifully highlighted in this 2,700 square-foot exhibit. Eye-catching displays and innovative interactives envelop the visitor in the world of H. J. Heinz and the Heinz Company.
A long-term exhibition at the History Center, the Heinz exhibit explores the important history behind one man’s entrepreneurial spirit and how he shaped the global corporation that continues to bear his name today. From its humble beginnings in a Sharpsburg garden, Henry John Heinz’s commitment to quality and innovation made the Heinz name synonymous with these qualities. His innate understanding of branding made his products immediately recognizable and his commitment to the product from seed to table made an impact on everything from the ingredients he used to how he treated his workers. After his death in 1919, the company continued to grow based on his principals of quality, innovation, and sustainability.
Heinz celebrates one of America’s most beloved companies.
The History Center gratefully acknowledges the H.J. Heinz Company for its generous support of the Heinz exhibit.
- A larger-than-life, 11-foot ketchup bottle comprised of more than 400 individual bottles alongside a display of more than 100 historic bottles that shows the evolution of Heinz products and packaging.
- Innovative displays on the history of Heinz, including videos chronicling the genealogy of the family and an interactive table focusing on Heinz’s international popularity.
- A life-like figure of 10-year-old H.J. Heinz.
- Video loops of vintage Heinz TV ads from around the world.
- A display of iconic Heinz pickle pins, including the first pin from the 1893 World’s Fair in Chicago;
- Items from former Heinz brand advertising campaigns, such as a 9Lives director’s chair used by Morris the Cat and a life-size costume of StarKist’s Charlie the Tuna.
- Never before seen artifacts from the History Center’s collection, the largest of its kind in the world, including H.J. Heinz’s desk set and H.J.’s hand-written ledger, recipe book from 1869, rare memorabilia, and hundreds of Heinz bottles.
Take a closer look at some of the photographs and documents, including vintage Heinz advertisements, here: H.J. Heinz Company Digital Collection Highlights.
New Heinz Book Now Available
“57 Servings From the Heinz Table” is a colorful retelling of early Heinz company history — in 57 short chapters — using the History Center’s many images and artifacts, timed for the company’s 150th anniversary. The Heinz story is also a case study showing how the characteristics of an individual such as founder H.J. Heinz can shape the enduring values of a major corporation. Purchase online or at the History Center Museum Shop.
Artifact Highlight: Heinz Pickle Sizer
Uniformity was important to H.J. Heinz, whether it was his impeccably dressed salesman, called travelers, or the pickles they sold to the local grocer. Salesman used items like this pickle sizer to help the grocer generate the most profit from the Heinz products he purchased. The sizer illustrated the variety of Heinz pickles that could be purchased by the grocer. Because Heinz regulated the size of the pickles in barrels and jars they could tell grocers exactly how many pickles were in each and calculate accurately the profit. Heinz’s competitors packed in bulk and the grocer never knew what they had to sell until opening the container.
- Although the Heinz Company is most associated with ketchup, their first product was actually horseradish.
- H.J. Heinz’s parents were hard-working German immigrants who greatly influenced his drive and ethics, especially his mother. Henry once remarked that his mother could handle him because she “knew how to inspire me.”
- Heinz’s first venture ended in bankruptcy in 1875, but he quickly rallied and started a new company the very next year.
- The Heinz Company built the very first electric sign in New York City in 1901, but it was short lived as the Flatiron building construction began on the site a year later.
- Heinz had a volatile relationship with his brother Peter and even had him followed by Pinkerton detectives. View the reports and other primary documents in our extensive Heinz archival holdings.
- Deeply impacted by the Railroad Strike of 1877 and influenced by the paternalistic approach of the German factory system, Heinz set out to erect a model factory in Allegheny City (currently Pittsburgh’s North Side) in the 1890s.
- The British eat the most beans per capita of anywhere in the world and it all started with Heinz Baked Beans in the early 1900s. The Heinz Company introduced baked beans to England and heavily advertised them, eventually making them a staple of the British diet.
- The Heinz Company has always been committed to innovation and sustainability. In recent years they have partnered with the Ford Company to explore using tomato fibers for plant based plastics in vehicles.
Artifact Spotlight: Heinz Charm Bracelet
At the World’s Columbian Exposition in Chicago in 1893, H. J. Heinz found his company’s exhibition space located on the second floor of the Agricultural Building away from major attractions. To draw visitors, he printed tags offering a free souvenir at the Heinz display and scattered them on the fairgrounds. Hundreds of thousands of people climbed the stairs to the Heinz exhibit, where they tasted food samples and received a pickle charm. The popular little pickle charm evolved through 10 different shapes and styles into today’s pickle pin. The pickle pin has been called one of the most effective marketing promotions of all times.
This is a remarkable concern…it commences with the small seed…. from the time the seed is planted until the finished product is upon our tables, it never loses sight of it.
– Walter Lyon, Lieutenant Governor of Pennsylvania, 1896